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Untangling归因于混乱的网页:营销人员的底漆

August 8, 2019

Cut through the hype and learn the differences between key measurement approaches

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution.

The industry is more confused than ever. Look no further than publications from Gartner and Forrester to find examples of two competing perspectives that leave marketers scratching their heads.

It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems.

这款白皮书消除了混淆并通过炒作,深入潜入三种主要的测量方法。

Download our “Untangling Attribution’s Web of Confusion” whitepaper to:

  • 查看如何以及为何领先的分析师不在同一页面上
  • Get a handle on key differences between marketing mix modeling, multi-touch attribution and TV attribution
  • Understand the benefits and challenges of each approach
  • Learn clear definitions of key terms such as “rules-based” and “algorithmic”
  • Get practical recommendations for how to choose a vendor and get actionable insights
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